Launching You Deserve Happiness Workbook

I can barely contain my excitement about the launch of "You Deserve Happiness Workbook: Achieving the Clarity You Need to Have the Relationship You Want." I thought it would feel good to launch something, but I had no idea it would feel this good. 

Proofing and making some final edits to You Deserve Happiness Workbook. It launches tomorrow! Pre-order your copy by clicking the link in my profile. #youdeservehappinesswkbk #smallproductlab #entrepreneur #womenentrepreneurs #womenempoweringwomen #datingadvice #relationship #relationships

"Proofing and making some final edits to You Deserve Happiness Workbook. It launches tomorrow! Pre-order your copy by clicking the link in my profile...."

When I printed my worksheets to proof them, I realized just how far I had come. I went from a 1-sentence description of what I wanted to create to an 18-page workbook designed and created by me. The time frame was tight. The learning curve was steep. But, I did it. I sold three copies through pre-order and launched on time! 

I signed up for the Small Product Lab challenge not knowing what I would create and I didn't have any experience launching a product. The challenge guides you along with daily emails describing what you should focus on to launch your product in 11 days.  To determine what product you should create, you think of a topic that you know something about.  This could be a topic that you have a lot of experience with or something that others frequently ask you about. Based on this, I decided to create a dating workbook. Friends have asked me for dating advice and a number of times they suggested I start a blog about it.  I usually shied away from the subject on my blog and social media but for this challenge the idea of creating a tool that focuses on that topic resonated with me.  

I created this workbook for women who feel like they won't find the right relationship.  I want to encourage women to be more intentional about what they want in their romantic relationships.  I thought that I wouldn't find the right relationship and became discouraged. Being intentional and knowing exactly the type of person I wanted to date empowered me to seek out that person. I created the workbook I wished I had when I was going through the dating process. Everything mentioned in the workbook, I incorporated into my life.  It helped me tremendously and I think it can help others too.  

These past 11 days have been an exciting and challenging experience. I would recommend this to anyone that has a desire to create something but thinks they might not be ready yet. You will be surprised by how much you can accomplish in such a short span of time.  

Launching a product in 11 days - Part 2

Second installment of my experience with small product lab

Later today I will launch my dating workbook, "You Deserve Happiness Workbook: Achieving the Clarity You Need to Have the Relationship You Want." If you read my last post, you'll know that I doubted myself at first. To progress from having no idea what to create to having a product that is ready to launch, makes me extremely happy. I am so proud of myself. 

This challenge has been an eye-opening experience. It forced me to stop making excuses about why I can't create something.  In the past, my go-to excuse was that my computer was too old and slow.  I wanted to use the latest and greatest operating system and programs (specifically iBooks Author). To complete the Small Product Lab project, I had to use what I currently have and that's an old Macbook Pro running OS X Lion (v10.7). To my surprise that was enough. I feel empowered knowing that when I stop making excuses and put my mind to accomplishing something I can do it. 

I never realized how much goes into launching a product. So many details to think about #SmallProductLab

— Jennifer Alison (@jenali) August 4, 2015

Getting a product to launch is very intimidating especially if the launch date is a short window of time. So much to do and figure out. Without this project, I'm sure I would have taken much longer to create a product and launch it. I would have waited until I felt completely and totally ready to launch. I've heard many marketing and business podcasters repeat this quote from Steven Pressfield "Start before you're ready." It seemed liked a crazy thought to me. Why start before you're ready? Now, I get it. The difference between starting before you're ready and waiting until you feel ready is time. I spent my time much differently than I would have if I didn't have such a short deadline. I learned and focused on what was absolutely necessary. I kept my project small so it could be completed and ready for launch. A narrow focus and dedication are the main drivers in how I successfully progressed to launch day. 

Typing out the words "launch day" sends my emotions into overdrive.

I'm nervous.

I'm happy.

I'm relieved. 

The day is finally here.  Click the button below to purchase.

Buy the You Deserve Happiness Workbook